Making a choice is getting to what you want. How do you make these choices? What is it that you want? And when you decide what you want what does that imply? Is the glass half empty or half full? How do we get what we want? Wow! Lets get into it.
Often in the process of deciding what it is we want we look at needs and desires. We need to pay the bills, feed the children, have clothes and a warm place to shelter us from the elements. Perhaps we want a fine home, an apartment, education, a job, friends, fun or a new book or blouse. So we look at money and ask ourselves such questions as, "Do we really need it?" or "Can we afford it?" and "Will we use it?" Plus trick questions such as "Is this an investment for us or in us?"
Marketers spend a lifetime skillfully finding out what triggers us to buy. They often speak about customers' needs and wants. They also talk a lot about emotion in the buying process and how to trigger or find out what that emotion might be for various people. If you can bring forth that emotion at the right time in the buying/decision sequence you will quite likely have a sale/decision.
If you go into the big market place of life or job or relationship without much of an idea what you want you may come home with things that are exciting. However, you never use it and in fact can't find a place on the shelf to keep it. Perhaps you now need to throw something out to make place for the new thing? Ouch!
So, it is clear that knowing what you want and spending a little time coming to that decision, is very important as want and need is where it all starts. Then comes action which delivers the goods.
Next time we would like to talk a little about why people hesitate to make decisions about what they want and what can we do to make that a bit easier. As well, is the issue of how do you get what you want? We can help you with this one too with our Accelerated Life Coaching program.
All the very best in this New Year and thank you for the last year, Marianne and Bob
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